We’re going to win back the White House and Senate by registering almost 300,000 people from our communities to vote and organizing nearly five million young voters to cast a ballot for progressives. We are ready to elect representatives who will make health care and education affordable, take meaningful action to address the climate crisis and gun violence, and reshape our institutions, so instead of holding us down, they lift us up.

THE VOTERS

NextGen America is working to turn out people under the age of 35 who are less than likely to vote or who are not currently registered to vote. These young people are hard to find, expensive to mobilize, and have a reputation of not being particularly interested in politics. For those reasons, traditional political campaigns leave them out — but we have the expertise to find young people, bring them into the political process, and make them lifelong voters.

THE STRATEGY

Face-to-face Conversations

Nothing beats in-person contact, and our teams are already on the ground across II battleground states having thousands of face-to-face conversations with the people who will decide this election. Organizers educate their peers on the issues at stake in the election, contrast the candidates’ stances on those issues, and get young people to pledge to vote for progressive candidates. We then recruit and follow up with these voters in person and via text message, email, social media, and digital ads to ensure we’re building a lasting community of young people committed to change (and to make sure that they’re ready to cast their ballots on election day).

In Feeds

In order to turn out a record number of hard-to-reach and new voters, we’re reaching them where they’re at online, in every corner of the internet. That means activating young people to start conversations with their social media audiences, recruiting thousands of micro-influencers, serving breakthrough digital ads, and partnering with the digital brands and publishers that are already reaching these groups. It also means ensuring that wherever young people get their news, they’re hearing a narrative that reflects their own power.

In DMs

Personalized contact drives home the point that you (yes, YOU) will decide this election. We use a combination of peer-to-peer and broadcast text messages, email, and direct messages on social platforms to make sure that young people have the information and motivation they need to turn out for progressives up and down the ballot.

THE MAP

We’re taking action in 11 states across the country. Check out our interactive map tool and learn how you can take action at nextgenamerica.org/2020-plan/.

Paid for by NextGen Climate Action Committee; https://nextgenamerica.org; Not authorized by any candidate or candidate’s committee.

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Mobilizing the #YouthVote across 11 states. Visit us at nextgenamerica.org to learn how you can join the fight.

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